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RGV-LS Digital Marketing Campaign: A Bilingual 3-Platform Launch Strategy
For RGV families, discovery often happens in a Facebook group or a cousin’s share long before anyone clicks “book a session.” Designing for that behavior — bilingual, multi-platform, zero budget — is what this project was about.
Cesar Manzano
Jul 93 min read
RGV-LS: Building a Market Entry Strategy for Bilingual Tutoring in an Underserved Community
For my MBA Strategic Marketing course (BUSA 656) at Abilene Christian University, I developed a full market entry strategy for RGV-LS (Rio Grande Valley Learning Solutions) — a bilingual tutoring startup designed to close this gap.
Cesar Manzano
Jul 84 min read
What Does a Fulbright Scholar with an MBA Do Next?
I don't come from consulting, finance, or corporate backgrounds, and I didn't learn customer education from a training manual. I learned it by managing projects and helping people adopt new tools with limited budgets, competing stakeholders, and real constraints.
Cesar Manzano
Jan 153 min read
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